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快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

行業(yè)領(lǐng)域：餐飲

服務(wù)內(nèi)容：品牌策劃

相似案例合作咨詢

合作說明

快樂咔咔屬于繽果餐飲公司旗下的復(fù)合式小吃飲品連鎖店。前期品牌定位不明確，產(chǎn)品類目繁雜，產(chǎn)品優(yōu)勢不明顯。快樂咔咔決定從產(chǎn)品到定位，對品牌進(jìn)行全方位升級，初步確定了以火鍋粉為主打產(chǎn)品的定位方向。

在此前提之下，藝點(diǎn)意創(chuàng)介入快樂咔咔品牌升級戰(zhàn)略中，從行業(yè)市場趨勢到客群消費(fèi)需求進(jìn)行深度剖析，為快樂咔咔凝練品牌價值，精準(zhǔn)品牌定位，并從VI設(shè)計(jì)與延展等視覺層面重塑品牌形象；在產(chǎn)品層面，提煉產(chǎn)品核心賣點(diǎn)，打造差異化產(chǎn)品形象，并通過手繪插畫+文案包裝，構(gòu)建快樂咔咔火鍋粉核心價值體系，為快樂咔咔“重塑金身”！

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案例展示

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

快樂咔咔餐飲品牌打造升級策劃

版權(quán)申明：該案例知識產(chǎn)權(quán)歸屬于客戶所有，藝點(diǎn)意創(chuàng)擁有該案例的著作權(quán)，轉(zhuǎn)載請注明來源

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